Sportstorial

Our entertainment and broadcasting site, Hollytorial, just wrote a great article on SinglePoint, a provider of mobile interactivity and mobile advertising, was selected to build a mobile alerts program for NBC Olympics during the network’s coverage of the 2008 Beijing Olympics. Recently launched, the NBC Olympics mobile alerts program offers unprecedented personalization of Olympics coverage direct to mobile phones. The 2008 Olympics mobile alerts program introduces the largest number of selections ever offered to a U.S. audience.

Olympics enthusiasts can opt-in to receive daily news alerts or real-time information, including breaking news, athlete alerts, medal results, or event reminders. In addition, users can select to receive multimedia alerts, including video highlights and a photo of the day by sports category. Fans can sign up for alerts by visiting NBCOlympics.com or the NBC Olympics Mobile site. Subscribers of all domestic U.S. wireless carriers, including AT&T, Verizon, Sprint, and T-Mobile, can participate.

“This comprehensive mobile alerts program of Olympic news and updates means we can connect with our viewers on a 24/7 basis throughout the Games,” said Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics. “Olympic fans can personally customize alerts for every sport, top U.S. athletes, and real-time medal results. It’s an unparalleled breadth of timely content, and SinglePoint has the ability to scale to handle this complex and ambitious alerts program.”

“The 2008 NBC Olympics mobile alerts program has been SinglePoint’s most complex projects to date,” said Rich Begert, President and CEO of SinglePoint. “The sheer scale and degree of detail necessary to set up and execute this program has set a new standard of sophistication that our media clients require to provide the best mobile experience to their audience.”